Barbour
Personalisation tool.
Across the industry, there is a growing demand for personalised merchandise. Barbour recognised this and wanted to create a unique in-store experience. The goal was to allow customers the opportunity to create custom apparel and send their items to print while they shop. Blooq created a web application that enables advanced personalisation in a 3D environment. Users can select a product, choose their colour and add text and graphics to key locations across the garment.
Personalisation tool
Design.
Web app development.
3D modelling.
VueJS.
Tailwind CSS.
HTML5.
3D visualisation
The app is presented on a fixed-positioned iPad in front of a Harlequin-designed print unit. Users can quickly select and customise their products using the in-built gestural display. The 3D items can be spun a full 360° during the design process. Each selection is mimicked on the virtual model to create the most realistic experience possible.
